About Us

The Forest of Fungi: Forest 2 Flavor
In the heart of a sprawling 200-acre hardwood forest ,in North Central Wisconsin, where towering maple and oak trees whispered secrets of the past, lay the heart and soul of the Seubert’s family farm. For over 28 years, the Seuberts had dedicated their lives to cultivating Shiitake mushrooms, a journey that began with a single log and a dream.

The forest, with its rich soil and cool, shaded environment, was the perfect haven for these fungi. Michael and Trish Seubert, the family patriarchs, had always said, “Mushrooms are like family; they need care, patience, and the right environment to flourish.” It was this philosophy that had guided the Seubert’s through decades of mushroom farming.

Every spring, the family gathered to prepare the logs. They drilled holes, inserted the Shiitake spawn, and sealed them with wax. It was a labor of love, a tradition passed down through generations. As the seasons changed, the logs would sprout with the earthy, fragrant mushrooms that had become a staple at local markets and family tables alike.

As the farm grew, so did the family’s curiosity and ambition. Inspired by the success of the Shiitake mushrooms, Chad decided to expand their horizons. He began experimenting with Oyster and Lion’s Mane mushrooms, intrigued by their unique flavors and health benefits.

Chad built a small, climate-controlled greenhouse to nurture these new varieties. “Oysters are like the sea,” Trish would say, “delicate and full of surprises.” The Lion’s Mane, with its cascading, white tendrils, was a sight to behold and quickly became a favorite among the family, and friends alike.

The children, Chad and Dane, loved exploring the forest, learning the art of mushroom cultivation from their parents. They watched in awe as the Shiitake logs transformed into lush, mushroom-covered landscapes. The Oyster mushrooms, with their fan-like caps, seemed to dance in the breeze, while the Lion’s Mane resembled a mystical creature.

As the farm continued to thrive, the Seuberts realized they were not just growing mushrooms; they were cultivating a legacy. The forest was more than a backdrop to their lives; it was a living, breathing partner in their journey. The mushrooms, in their quiet, unassuming way, had taught them about resilience, adaptation, and the interconnectedness of nature. The eldest son Chad took over the mushroom growing when he inherited the land with his father’s passing in October of 2016.

One autumn afternoon, as the family gathered. Chad looked out over the forest, his eyes filled with pride. “We’ve built something special here,” he said, “not just a farm, but a home. And it’s up to all of us to keep it growing.”

The Seuberts knew that their mushroom farm was more than just a business; it was a testament to their love for the land and each other. As the sun set over the forest, casting a golden glow on the mushrooms below, they felt a profound sense of gratitude for the life they had cultivated together.